The major points based on catalogue printing are given below:-
Catalogues are single sheet documents usually printed in one or two colors or in a full four-color process. They come in several sizes and styles, depending on the application, and can be custom printed to your specifications. Most printers can print in full color and offer standard sizes of 8-1/2 x 11, 8-1/2 x 14, and 11 x 17.
The folds on your catalogue will ultimately determine the communication. A tri-folded sheet will enable you to use the 6 panels to create an excellent layout to use for your text and graphics. On the other hand you may want to use the larger specs of a 11 x 17 catalogue to present yourself. In this case, by folding the document in half will allow you to use all 4 sides to your liking. Either way, with the right layout and content, you’ll be able to create an excellent presentation for potential clients.Find Out More at offset printing website.
The Front and Back
Keep the front cover simple. It’s purpose is to motivate the reader to pick up your catalogue and open it. We recommend consulting with a professional designer or marketing consultant for creative ideas. Include your corporate logo and company name and a brief tag line or slogan.
We recommend that the back cover of your catalogue include a 3-4 paragraph corporate biography that conveys to your audience your firm’s abilities and expertise. These initial paragraphs position you and your company as experts and gives you an edge on the competition. Don’t forget to include all contact info, phone, address, fax, e-mail, etc.
Content is Key
The content and graphics of your catalogue are by far the most important part. Before any designs are established be sure to have all relevant content completed and ready to go. Below are some examples of the things you may want to include.
A list of several tangible benefits your clients will receive; because the most important information in a catalogue answers the question, “what’s in it for the client”. You may also want to come up with 3-4 qualifying questions that the reader can ask him/herself; it’s like a self-test to determine whether they are a prospect for whatever it is you’re offering.
Too Many Choices
There are so many choices out there when selecting a supplier for your printing needs. In order to help you, we have teamed up with ThePrintGuide.com to provide you with a list of the industries top suppliers.